Esteemed Advisors
Green Moustache Advisory Board Jeffrey Shier
Jeffrey Shier

Jeff received a B.A. from the University of Western Ontario in 1980. From 1980 to 2000 Jeff advanced to become President and Chief Operation Officer of Ontario Store Fixtures Inc. Initially a small privately owned Canadian company, OSF grew to become the largest most vertically integrated public company of it’s kind internationally. Jeff departed to pursue other interests after the company sold to a U.S. Private Equity Firm in 2000.

Jeff is currently President and Director of JJS Holdings Inc. a Canadian private holding company. JJS Holdings primary business is investing in public securities, private equity and real estate. Jeff is a founding member of the Georgian Bay Land Trust Foundation, and serves as a Trustee of the Lakefield College School and the John David and Signy Eaton Foundation. Jeff also serves on numerous boards and committees of private companies and recreational organizations.

Jeff is an active outdoorsman and a pilot residing in Whistler and Toronto with his wife and three children.

Green Moustache Advisory Board Laurie Grant
Laurie Grant

Laurie is currently a faculty member of BCIT’s School of Business, lecturing in areas of international business strategy, global trade, negotiation, and project management. Laurie has been working closely with the regional and international business/education community for over 15 years.

Laurie was involved with international manufacturing, business, and strategic development prior to joining BCIT as a country manager in Asia for Woods Canada, Strategic Planning Project Director for the World Health Organization in Malaysia, Trade Advisor with the Canadian Manufacturers and Exporters Association / Western Economic Diversification, and Business Development Manager in the electronic industry in BC. Originally from Ontario, Laurie earned a degree from the University of Guelph, followed by an executive MBA upon returning to Canada. She has been on the board of directors for the Canadian Spinal Research Organization since 2001, and Whistler Waldorf School since 2012.

She resides in Whistler with her husband Michael and daughter Ellie, who attends Whistler Waldorf.

Green Moustache Advisory Board Jack Crompton
Jack Crompton

Jack Crompton has deep roots in Whistler and is passionate about the future of his community. His grandparents were original shareholders in the Garibaldi Lift Company and built the Clock Tower Hotel.

Jack’s professional life has focused primarily on transportation and software. He founded Whistler Resort Cabs, and operated the company until 2008. He is now President of RideBooker; a company that offers ground transportation (taxi, bus, and limousine) across Canada and the United States. His company operates the Whistler Shuttle, a shuttle service that links Vancouver to Whistler. Jack also works with Empowered Startups – a Whistler-based technology company incubator.

Jack likes to talk politics of any description. He is fascinated by political history, local government and international affairs.

Jack and his wife, Carolyn, have four children; Georgia, Margaret, Van and Harriet. They enjoy “the beautiful game”, mountain biking, skiing and being in the mountains.

Deanna Embury
Deanna Embury

Drawn into the wellness world by a strong belief in the value of good health, Deanna founded Licious Living in 2003. As CEO, Deanna took the company from a start-up online healthy meal delivery company to a multi-service operation that also included five grab-and-go retail locations, corporate catering division, and commissary production kitchen. In 2014, Licious Living was sold to Vancouver-based SPUD.CA, Canada’s largest online grocery retailer. Deanna remained as the CEO of Licious (which rebranded to Be Fresh Local Market) for 18 months post-sale.

Since her departure from Be Fresh, Deanna has developed two new concepts, Assembli, a fresh fast casual retail business that opened its first store in May 2017, and an online nutrition concept, Blended Whole Foods, which launches in Sept. Deanna also helps other businesses grow by consulting on strategic planning, operations, product development, financial planning and organizational structure.

An avid road cyclist and trail runner, Deanna has a passion for the Vancouver outdoors and the local community. Contributions include her roles as a Board Member for Zero Ceiling, Mentor for the Forum of Women Entrepreneurs, creator of the nutrition content for Act Now BC government program, and volunteer for the Vancouver chapter of Ronald McDonald House and Bring Back Hope fundraiser.